venue background

The Visionaries Behind
the VenueOps™

HandLE is a pioneer specializing in large-scale venue management, committed to delivering exceptional visitor experiences and operational excellence. We are a trusted partner in managing its greatest destinations through operating the success of Saudi Arabia's most iconic venues.

18+

Years of experience in events, venue management and investment

500+

Total square meters of managed venues

360+

Venue management completed projects

18+

Years of Experience

70%

Saudi talented staff

The New Model:

Integrated Venue Management

Today
  • ✔ Focus on building systems
  • ✔ Standard safety compliance
  • ✔ Basic consumables & vendor logistics
  • ✔ Limited to signage/branding
  • ✔ Cost control & OPEX reduction
  • ✔ CAFM & BMS systems

Traditional Facility Management

Traditional FM
Integrated VM
Future
  • ✔ Covers event equipment & visitor infrastructure
  • ✔ Adds crowd management & emergency planning
  • ✔ Full venue flow, backstage & VIP hospitality
  • ✔ Active promotion, sponsorships & audience engagement
  • ✔ Revenue generation: ticketing, concessions, partnerships
  • ✔ Smart venue tech: IoT, digital ticketing, fan engagement

Integrated Venue Management

Market Focused, Integrated
Ecosystem Offering That Drives The

Value

VenueOps™ Integrated Model

What we offer with icons and service group

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Core Facility
Management (FIM)

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Venue
Operations & Experience

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Commercial &
Activation

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Strategic
Consulting

Competitive Edge Through The Ladder

How our USP makes it the perfect combination

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Holistic Venue
Centric Operations

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Commercial and
Revenue Optimization

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Integrated Technology
and Guest Experience

Our Professional
Services Offering

01 Integrated Facility Management (FM)

  • Hard FM: maintenance (HVAC, electrical, plumbing, structural)
  • Soft FM: cleaning, housekeeping, landscaping, security, HSE
  • Waste management & recycling
  • Asset & lifecycle management
  • Catering Services

02 Venue Operations & Experience

  • Visitor experience & front-of-house operations
  • Crowd management & flow control
  • VIP & dignitary protocol services
  • Ticketing & access control systems
  • Audio-visual, lighting & event technology
  • Onsite logistics & operational coordination

03 Commercial & Activation

  • Event programming & cultural activation
  • Marketing & promotional campaigns
  • Sponsorship & revenue optimization
  • Ticketing strategies & revenue management
  • Stakeholder & community engagement

04 Strategic Consulting

  • Venue utilization planning (cultural, financial, commercial)
  • Benchmarking against 60+ international venues
  • Sustainability & operations best practices
  • Venue positioning & destination branding
  • Financial modeling & strategic advisory

Contact Us

Feel free to reach out to us for any inquiries or collaborations.